Two people, a woman and a man, standing against a dark blue background with the word "WIT" in large green stylized letters and the phrase "WAKE the FUTURE" in bold white text.

COMMON SENSE FOR
UNCOMMON TIMES

YOUR AGENCY.
YOUR IDENTITY.
YOUR FUTURE.

Let’s Wake the Future. Together.

We help people make sense of what's coming — through keynotes on stages around the world, futurist-in-residence advisory, and weekly insights on YouTube.

Whether you're navigating your own path or leading an organization through change, we help clarify the future — and build a strategy for meeting it.

Ready to turn insight into strategy? Let's talk.

Check Us Out on YouTube

Wake Up Your Team

HOW WE WORK WITH YOU

A woman and a man speaking on stage during a panel discussion or presentation. The woman has long dark hair and is wearing a white blazer, black top, and olive green pants. The man is bald, wearing glasses, a gray checkered blazer, and dark pants. They are holding microphones. There are two chairs and a small table with water bottles in the background, with colorful lighting behind them.

KEYNOTES

Learn more

Keynotes, offsites, and board sessions where we bring outside perspective to sharpen how your organization sees what's coming.

Two people, a woman with long black hair and a man with glasses and a shaved head, are sitting at a table in a bright room, engaged in conversation. The woman is smiling and wearing a peach-colored blazer, while the man is gesturing with his hand and holding a folder. There is a large window with grid panes behind them and a piece of black artwork on the wall.

WORKSHOPS

Half-day sessions that bring "common sense for uncommon times" directly to your team — built to produce decisions, not just discussion.

A woman sitting on a white platform smiling, while a man stands next to her, both indoors in front of large windows, wearing casual clothes.

PICK OUR BRAINS

Learn more

Strategic advisory for leadership teams navigating disruption . We embed in your thinking, not just your calendar.

Hi! We’re Erica + Jared.
Think of us as your chaos guides.

A smiling woman with long dark hair wearing a white t-shirt and dark jeans with a black belt, standing next to a smiling bald man with a beard wearing a black t-shirt and gray jeans, against a plain gray background.

For more than two decades, we've been at the forefront of change — Fortune 500 strategy sessions, global conference stages, leadership teams navigating disruption. We know how to prepare people for what’s coming. We know the thinking it takes to lead through it.

We are Erica Orange and Jared Weiner — married futurists, parents to a Gen Alpha kid, and the “chaos guides” behind the one framework that keeps proving itself true no matter what the future throws at us: Agency and Identity (A+I).

Agency and Identity (A+I).

What you think. Who you are. Build the future from the inside out.

We've spent 20 years preparing for this moment. We built Wake the Future to bring you into it.

Work With Us

WHY THIS?
WHY NOW?

A world that runs on AI still needs humans who can:

Think originally.
Decide independently.
Know with certainty who they are and what they stand for.

That is the human edge. And it doesn't maintain itself. It has to be trained. Like any other muscle group.

An infographic titled "Train the muscles AI can't replicate" showcasing four components of human edge in AI: Agency, Identity, Judgment, and Curiosity. Each component has their own description and color code.

Agency. Identity. Judgment. Curiosity.

The four muscles of A+I — and the most important workout for the future.

This is what Wake the Future does…
Strengthen the human mind muscles in an age of AI.

Watch A+I in Action

We talk a lot about what AI is doing to the world.

We talk far less about what it's doing to us — to our sense of agency, our sense of identity, and our ability to show up as fully human in a world that keeps asking us to be more like machines.

This is what it looks like to change that.

Ready to bring A+I to your organization? Wake the Future works with leaders and teams who are ready to think clearly about what's coming and who they're becoming in it.

Book a Keynote

KEYNOTE FOR MICROSOFT ADVERTISING: THE NEW HUMAN FRONTIER: FUTURE OF A+I

COMMON SENSE FOR UNCOMMON TIMES

YOUR AGENCY.YOUR IDENTITY. YOUR FUTURE.