FAQs

You've got questions. We've got honest answers.

The things people actually ask us, answered straight.

  1. What makes Wake the Future different?

    We focus on the human side of change.

    Most voices in this space either warn you about what's coming or push you to adopt faster. We focus on what actually decides how change plays out: how your people think, decide, and act.

    That means two futurists, decades of work with Fortune 500 companies, and a practical framework your teams can use.

  2. What's a futurist, and why should we listen to you?

    We don't predict the future. We help you prepare for it.

    A futurist studies the forces shaping the world (technological, cultural, economic, and psychological) and helps organizations understand what they mean for the decisions being made right now.

    We've done this for more than 40 combined years, with 150+ clients and 600+ keynotes on six continents. Erica also wrote the book on it: AI + The New Human Frontier (Wiley).

  3. What's A+I?

    The human capacities that matter most as change accelerates.

    AgencyThink independently. Act intentionally.
    IdentityKnow what you stand for.
    JudgmentDiscern what matters.
    CuriosityQuestion what is. Explore what could be.

    Agency and Identity are the foundation. Everything else builds on them.

  4. Is this AI training?

    No. We don't teach tools.

    Think of it as strength training for the mind. We help leaders and teams build the capacities that determine how well they use them.

  5. Can you customize a session for our audience?

    Always.

    Every keynote and workshop starts with a conversation about your people, your goals, and what you need them to walk away with.

  6. Do you speak together or separately?

    Both.

    Our signature joint keynote, The Human Edge, brings two perspectives to one stage. Each of us also speaks solo on our own signature topics.

  7. Do you do virtual events?

    Yes.

    Our virtual sessions are built to be interactive, so your audience stays engaged, not just logged in.

  8. What's Futurist in Residence?

    Our flagship: an ongoing advisory partnership.

    Over 6 or 12 months, your leaders get a futurist to call on as things shift, at a fraction of the cost of an in-house hire.

    See how it works →Download the overview ↓

  9. What does it cost, and how far ahead should we book?

    It depends on what you need.

    Fees depend on the format, length, and travel. Tell us about your event and we'll send options.

    As for timing, the earlier the better. But ask anyway. We can sometimes move quickly.

  10. Are you two actually married?

    Yes. (Shocking, right?!)

    It works because we genuinely like each other, and we've learned when to agree, when to push back, and when to let the other one finish the thought.

    Two different brains. One shared mission.

  11. Is the future going to be okay?

    That's up to the people who show up for it.

    With their eyes open, their judgment intact, and their humanity fully switched on.

    That's not a guarantee. But it's a pretty good start.

I have a question you didn't answer…

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