The future is human. Make it your advantage.
- Agency
- Identity
- Judgment
- Curiosity
Leading futurists Erica Orange + Jared Weiner see what's coming, and help you and your people build the strength to meet it.
Erica Orange + Jared Weiner · Futurists
How we work with you
Let's wake the future. Together.
The future is moving fast. We help you make sense of what's changing, and decide what to do about it.
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Our flagship
Futurist in Residence
Bring the future into the room. An ongoing thinking partnership for your leadership team.
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Keynotes
Together or solo. Talks that challenge, provoke, and leave your audience thinking differently.
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Meet the founders
Erica Orange + Jared Weiner
Futurists · Co-founders, Wake the Future
For more than two decades, we've advised Fortune 500 companies, leadership teams, and audiences around the world on what's coming, and what to do about it. Before founding Wake the Future, we led the next generation of The Future Hunters, one of the world's longest-running futurist consultancies. Erica is also the author of AI + The New Human Frontier (Wiley).
Our work comes down to one idea: the future isn't just about what happens around you. It's about how you think, who you are, and the choices you make.
We're also married and parents to a Gen Alpha kid.
- 150+Clients
- 600+Keynotes
- 40+Years combined
- 6Continents
As featured in
Why A+I? Why now?
Better technology doesn't guarantee better decisions.
AI changes what's possible. Human judgment decides what happens next.
Tomorrow's advantage won't be the AI you buy. It will be how your people think, decide, and act.
After decades of tracking change, we've learned the advantage isn't predicting it. It's being strong enough to meet it.
Not soft skills. Not skills training. Strength training for the mind.
That's why A+I matters.
A+I = Agency + Identity, the foundation Judgment and Curiosity are built on.
A+I in action
Build the strength to future-proof your people.
Four cognitive muscles, built with discipline. It starts with the thinking behind the thinking:
noticing the way you think, and protecting what makes you human.
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Agency
Think independently. Act intentionally.
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Identity
Know what you stand for.
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Judgment
Discern what matters.
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Curiosity
Question what is. Explore what could be.
Technology creates possibilities. People determine what happens next.
Bring A+I to your teamWatch A+I in action
What is AI doing to us?
Everyone's talking about what AI is doing to the world. We talk about what it's doing to us, and how to stay fully human anyway.
New every Tuesday: what we're seeing right now, and what it means for you. Watch the series ↗
Book a keynoteEach attendee walked out more confident about the future.
“One of the best speakers we’ve ever had.”
Ryan M. SilvaExecutive Director, New York State Economic Development Council
More client storiesFree starter kit
How strong is your thinking?
Find out in three minutes.
Take the quiz to see which of your four cognitive muscles are strong, and which need work. Then get one simple daily practice to strengthen each.
- A quick quiz on your four cognitive muscles
- Your results: what's strong, and what's at risk
- One daily practice to strengthen each
For leadership teams
The A+I Advantage Matrix
12 questions every leadership team should be able to answer as change accelerates. Free to download.