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COMMON SENSE FOR
UNCOMMON TIMES

YOUR AGENCY.
YOUR IDENTITY.
YOUR FUTURE.

TWO VOICES. ONE VISION.

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KEYNOTES

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WORKSHOPS

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PICK OUR BRAINS

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Let’s Wake the Future…Together!

This is where human conversations about the future happen. Tune into our YouTube channel for your weekly dose of common sense for uncommon times.

If you're ready to bring that conversation into your organization — we're ready to show up.

Stay strong. Stay sovereign. Stay HUMAN.

Check Us Out on YouTube
Wake Up Your Team

Hi! We’re Erica + Jared.
Think of us as your chaos guides.

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For more than two decades, we have been at the forefront of change. Fortune 500 strategy sessions. Global conference stages. Leadership teams navigating disruption. We know how to help prepare people for what's coming. And we know the kind of thinking that it takes to lead through it.

We are Erica Orange and Jared Weiner — married futurists, parents to a Gen Alpha kid, and the chaos guides behind the one framework that keeps proving itself true no matter what the future throws at us.

Agency and Identity (A+I).

What you think. Who you are. Build the future from the inside out.

We've spent 20 years preparing for this moment. We built Wake the Future to bring you into it.

Work With Us

WHY THIS?
WHY NOW?

A world that runs on AI still needs humans who can:

  • Think originally.

  • Decide independently.

  • Know with certainty who they are and what they stand for.

That is the human edge. And it doesn't maintain itself. It has to be trained. Like any other muscle group.

An infographic titled "Train the muscles AI can't replicate" showcasing four components of human edge in AI: Agency, Identity, Judgment, and Curiosity. Each component has their own description and color code.

Agency. Identity. Judgment. Curiosity.

The four muscles of A+I — and the most important workout for the future.

This is what Wake the Future does…
Strengthen the human mind muscles in an age of AI.

Watch A+I in Action

We talk a lot about what AI is doing to the world.

We talk far less about what it's doing to us — to our sense of agency, our sense of identity, and our ability to show up as fully human in a world that keeps asking us to be more like machines.

This is what it looks like to change that.

Ready to bring A+I to your organization? Wake the Future works with leaders and teams who are ready to think clearly about what's coming and who they're becoming in it.

Book a Keynote

KEYNOTE FOR MICROSOFT ADVERTISING: THE NEW HUMAN FRONTIER: FUTURE OF A+I

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